In this final piece of the series, let’s take a closer look at who can benefit from Cross-Border KOLs. 1. Established Brands With A Global Presence When a brand: launches new product lines, the KOLs can make their audience aware of these products, but also actively start selling them during “live streaming”, providing…
Read more 
Cross-Border KOL
Previously we’ve discussed what are Cross-Border Influencers and the impact they can have across multiple market regions. Now, we are going to dive into the WHY and its importance. The global market changes at a rapid pace. Before Covid-19, many businesses had already shifted to e-commerce, but the continuing global pandemic has impacted brick-and-mortar stores…
Read more Understanding Cross-Border KOL – a series of articles brought to you by AtMall, a marketing and distribution company in Rotterdam, The Netherlands. This is a three-part series where we will be explaining Cross-Border KOL and its components: 1) What is it 2) Why is it important 3) The benefits In today’s piece, we will focus…
Read more