Previously we’ve discussed what are Cross-Border Influencers and the impact they can have across multiple market regions. Now, we are going to dive into the WHY and its importance.
The global market changes at a rapid pace. Before Covid-19, many businesses had already shifted to e-commerce, but the continuing global pandemic has impacted brick-and-mortar stores…
Read more Understanding Cross-Border KOL – a series of articles brought to you by AtMall, a marketing and distribution company in Rotterdam, The Netherlands.
This is a three-part series where we will be explaining Cross-Border KOL and its components:
1) What is it
2) Why is it important
3) The benefits
In today’s piece, we will focus…
Read more