In this final piece of the series, let’s take a closer look at who can benefit from Cross-Border KOLs. 1. Established Brands With A Global Presence When a brand: launches new product lines, the KOLs can make their audience aware of these products, but also actively start selling them during “live streaming”, providing…
Read more Previously we’ve discussed what are Cross-Border Influencers and the impact they can have across multiple market regions. Now, we are going to dive into the WHY and its importance. The global market changes at a rapid pace. Before Covid-19, many businesses had already shifted to e-commerce, but the continuing global pandemic has impacted brick-and-mortar stores…
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