Live streaming e-commerce in China as a whole is covered mainly across platforms Kuaishou, Douyin, and Taobao. From late 2020, the market share, Taobao had approximately 44%-55%, Kuaishou 27%-36%, and Douyin 16%-24%. Per customer transaction value across these three, Taobao averages 120 yuan for each product, Douyin 100 yuan, and Kuaishou 70 yuan. Credit: Sina.com.cnFrom…
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Tik Tok is a mobile app where users post short videos, around 15 seconds long, producing what is known as fast entertainment. The app is extremely popular with all ages and genders, from kids, teenagers to middle-aged people. COVID-19 meant less face-to-face contact, but people still craved social interactions and was a catalyst for the…
Read more 种草(Zhong Cao), directly translated as "grass seeding", is now a super popular word in China, everyone is talking about it daily. For consumers, Zhong Cao, describes the strong purchasing benefits of products recommended by peers or influencers. For marketeers， Zhong Cao, or simply known as seeding, is a tool for influencer marketing, by which, you…
Read more Overview Red, founded less than 10 years ago, has gained over 300 million users. The Chinese company is strategizing to monetize their user base to compete with Alibaba and JD.com. 80% of active Red users are women and Red’s primary customer base consists of young females between the ages of 18 and 35. Using texts, pictures,…
Read more Covid-19 has inexplicitly changed distribution channel behaviours in both retail, and wholesale. With it, we have seen the vast array of travel restrictions, closure of physical “bricks and mortar” stores, substantial reduction in tourism and correlated duty-free shopping in airports and travel destinations. Positively, COVID has revealed the continuous obstacles and challenges for designer brands…
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As an experience-abundant cross-border marketer and sales strategist between Europe and China, I often come across pitfalls not only during the export, but also in cross-border marketing. This article is about one of those hard to understand from the surface of the phenomenon.
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AtMall.com published a pre-launching interview video with Snoozebaby: AtMall Interviews Snoozebaby Amsterdam (To Chinese market) https://youtu.be/FjBo7f5zZ84)
AtMall.com, as a branding eCommerce B2B platform (promoting European brands in Chinese market) is about to launch soon. Agility: data integration, new media, new distribution model, digital marketing + eCommerce B2B sales. Our strategy stretches out on marketing, eCommerce distribution,…
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China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers.
China’s annual online-retail sales passed those of the United States in 2013. By 2018, they are estimated to reach about $610 bn—passing Europe and the United States combined. Yet though the market is…
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