One Sentence Overview
In 2015, over 40% of the total worldwide E-commerce spend came from China.
Demographics
• Population: 1.379 billion
0-14 years: 17.1%
15-24 years: 13.3%
25-54 years: 48.4%
55-64 years: 10.9%
65 years and over: 10.4%
• Urban population: 56%
• Gross Domestic Product (GDP): $11.3 trillion
• Average household income: $11,000 (72,321 yuan)
• Average age: 37.3 years
• Languages: Mandarin Chinese (99%)
E-Commerce…
Read more In this article, I will elaborate on 3 hidden aspects of the Chinese e-commerce scene. I aim to explore consumer behaviour, e-commerce and digital omni-channels, and market trends in China from the perspective of a native e-commerce marketer.
Read more I have engaged in e-Commerce system and operations in Europe for 8 years, including designing and structuring; I have been shopping in Chinese e-commerce system now and then for 10 years and meanwhile studying the mechanism and market philosophy with personal interest.
E-commerce in Europe differs on quite some aspects from China side. Here are 5 most obvious ones.
Read more (This article includes 2 parts: Part I: Background and things you might not know; and Part II: Engage the market in distinctive ways with a great partner.)
Rising demand for foreign products, new platforms, and a push by the government are propelling the trend.
As incomes have risen in China, its consumers have stepped up their purchases of imported goods. But now, impatient for the latest products and better prices, they can buy directly from foreign retailers and suppliers at the click of…
Read more Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in what they’re buying and how they’re buying it.
Political and business leaders are concerned that China’s economic dream may be ending because of the cooling economic growth, a depreciating currency, and a gyrating stock market. Yet Chinese consumers remain…
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