Live streaming e-commerce in China as a whole is covered mainly across platforms Kuaishou, Douyin, and Taobao. From late 2020, the market…
Tik Tok is a mobile app where users post short videos, around 15 seconds long, producing what is known as fast entertainment.…
种草(Zhong Cao), directly translated as “grass seeding”, is now a super popular word in China, everyone is talking about it daily. For…
Overview Red, founded less than 10 years ago, has gained over 300 million users. The Chinese company is strategizing to monetize their…
In this final piece of the series, let’s take a closer look at who can benefit from Cross-Border KOLs. 1. Established Brands…
Previously we’ve discussed what are Cross-Border Influencers and the impact they can have across multiple market regions. Now, we are going to…
Understanding Cross-Border KOL – a series of articles brought to you by AtMall, a marketing and distribution company in Rotterdam, The Netherlands.…
Covid-19 has inexplicitly changed distribution channel behaviours in both retail, and wholesale. With it, we have seen the vast array of travel…
As an experience-abundant cross-border marketer and sales strategist between Europe and China, I often come across pitfalls not only during the export,…