China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and…
One Sentence Overview In 2015, over 40% of the total worldwide E-commerce spend came from China. Demographics • Population: 1.379 billion 0-14…
Rising demand for foreign products, new platforms, and a push by the government are propelling the trend. As incomes have risen in…
Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in what they’re buying and how…