种草(Zhong Cao), directly translated as "grass seeding", is now a super popular word in China, everyone is talking about it daily. For consumers, Zhong Cao, describes the strong purchasing benefits of products recommended by peers or influencers. For marketeers， Zhong Cao, or simply known as seeding, is a tool for influencer marketing, by which, you…
Read more Overview Red, founded less than 10 years ago, has gained over 300 million users. The Chinese company is strategizing to monetize their user base to compete with Alibaba and JD.com. 80% of active Red users are women and Red’s primary customer base consists of young females between the ages of 18 and 35. Using texts, pictures,…
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