In this final piece of the series, let’s take a closer look at who can benefit from Cross-Border KOLs. 1. Established Brands With A Global Presence When a brand: launches new product lines, the KOLs can make their audience aware of these products, but also actively start selling them during “live streaming”, providing…
Read more Understanding Cross-Border KOL – a series of articles brought to you by AtMall, a marketing and distribution company in Rotterdam, The Netherlands. This is a three-part series where we will be explaining Cross-Border KOL and its components: 1) What is it 2) Why is it important 3) The benefits In today’s piece, we will focus…
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