Live streaming e-commerce in China as a whole is covered mainly across platforms Kuaishou, Douyin, and Taobao. From late 2020, the market share, Taobao had approximately 44%-55%, Kuaishou 27%-36%, and Douyin 16%-24%. Per customer transaction value across these three, Taobao averages 120 yuan for each product, Douyin 100 yuan, and Kuaishou 70 yuan. Credit: Sina.com.cnFrom…
Read more Tik Tok is a mobile app where users post short videos, around 15 seconds long, producing what is known as fast entertainment. The app is extremely popular with all ages and genders, from kids, teenagers to middle-aged people. COVID-19 meant less face-to-face contact, but people still craved social interactions and was a catalyst for the…
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