Overview Red, founded less than 10 years ago, has gained over 300 million users. The Chinese company is strategizing to monetize their user base to compete with Alibaba and JD.com. 80% of active Red users are women and Red’s primary customer base consists of young females between the ages of 18 and 35. Using texts, pictures,…
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In this final piece of the series, let’s take a closer look at who can benefit from Cross-Border KOLs. 1. Established Brands With A Global Presence When a brand: launches new product lines, the KOLs can make their audience aware of these products, but also actively start selling them during “live streaming”, providing…
Read more Understanding Cross-Border KOL – a series of articles brought to you by AtMall, a marketing and distribution company in Rotterdam, The Netherlands. This is a three-part series where we will be explaining Cross-Border KOL and its components: 1) What is it 2) Why is it important 3) The benefits In today’s piece, we will focus…
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