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Facts you need to know about live streaming e-commerce in China

Live streaming e-commerce in China as a whole is covered mainly across platforms Kuaishou, Douyin, and Taobao. From late 2020, the market share, Taobao had approximately 44%-55%, Kuaishou 27%-36%, and Douyin 16%-24%. Per customer transaction value across these three, Taobao averages 120 yuan for each product, Douyin 100 yuan, and Kuaishou 70 yuan. Credit: Sina.com.cnFrom…
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